Who We Are


We’re a close team made up of developers, technologists, strategists, engineers and entrepreneurs, all united by the common belief that the Internet of Things has the vast potential to revolutionise and disrupt existing business processes and practices in every known and emerging sector. The end to end technology just hasn’t been created in order to achieve that ambition, until now. We truly believe that SENSEi is one of the first organisations in the world to apply an autonomous IoT network to real world environments, whilst deriving real time benefits and value.

Meet the Leadership Team

Damon Thomas – Co-Founder & CEO

Damon is a successful entrepreneur, with considerable experience of business development within startups. A hands on CEO and leader, Damon is responsible for driving success and creating strong company culture and values.

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He is visionary in his approach to both planning and executing growth strategies and is known for strong sales, business development and relationship building skills. Previously, Damon has founded, grown and developed a number of highly successful businesses. In his spare time Damon is a pilot and plays tennis regularly.

Matthew Whiting – Co-Founder & CTO

Matt is an experienced technologist who has spent his career building teams working with disruptive and emerging technologies. He has extensive experience working in new and disruptive technologies, with both hardware and software based solutions, in-house and cloud based.

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Matt has accumulated a wealth of experience delivering large scale, reliable and secure solutions for both the corporate and consumer markets managing in-house and outsourced development teams for over 25 years to deliver solutions utilising multiple platforms, multiple architectures and a host of languages and frameworks. Matt is responsible for continuing to execute the businesses technology vision and strategy ensuring that the solutions being delivered continue to be leading edge.

Neal Fullman – CMO

A seasoned technology marketing strategist, entrepreneur and professional expert across the mix of marketing execution, Neal has successfully run a number of his own businesses and held C-level positions both client and agency side for blue-chip companies for over 20 years.

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Neal provides senior counsel directly contributing to marketing strategy and heads an outsourced team who provide a complete marketing and sales growth function for SENSEi.

James Coyne – Head of Technology

James has held a variety of impressive roles across a 20 year career in the software industry,. Today he is responsible for heading the SENSEi development team. Having been involved in building 3D simulations of missile flight paths, James continued to work in the field of computer simulation before progressing into project management, where he built and extended a command support system for UK fire services.

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Experienced in several programming languages with a strong DevOps and Linux skillset, James works primarily with server-side technologies, but his wider enjoyment of building user interfaces using front-end libraries and frameworks made him the ideal candidate to lead SENSE’is expanding development team.

What We Do


Founded in 2013, SENSEi now work with some of the largest system integrators, service providers and organisations in the UK, including BT, Virgin Media and the MoD.

We combine proprietary, state of the art cloud services, software analytics and always-on hardware to create next generation sensory networks and an enterprise grade platform that enables you to monitor and respond to a multitude of assets in real time.

Our core solution – CONTX – is built to sense the 360° environment of an asset, provide context rich data on its status, and autonomously trigger actions in response to analytics without the need for human interaction. CONTX directly impacts on the safety and welfare of people and things, improves efficiency, reduces costs and unlocks otherwise unrealistic business opportunities through the better utilisation of existing assets.